Food Delivery App
A food delivery app designed to support a local restaurant by offering menu browsing, order placement, real-time tracking, and secure payments to enhance customer experience and boost sales.
Food Delivery App
A food delivery app designed to support a local restaurant by offering menu browsing, order placement, real-time tracking, and secure payments to enhance customer experience and boost sales.
Food Delivery App
A food delivery app designed to support a local restaurant by offering menu browsing, order placement, real-time tracking, and secure payments to enhance customer experience and boost sales.
Brief
Ming’ s App is designed to facilitate food delivery, enhance customer experience, and increase sales. The app will provide features such as menu browsing, order placement, real-time tracking, and secure payment options.
Role
UX designer
Duration
2 months
Responsibility
Conducting interviews, wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Brief
Ming’ s App is designed to facilitate food delivery, enhance customer experience, and increase sales. The app will provide features such as menu browsing, order placement, real-time tracking, and secure payment options.
Role
UX designer
Duration
2 months
Responsibility
Conducting interviews, wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Brief
Ming’ s App is designed to facilitate food delivery, enhance customer experience, and increase sales. The app will provide features such as menu browsing, order placement, real-time tracking, and secure payment options.
Role
UX designer
Duration
2 months
Responsibility
Conducting interviews, wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Challenge
Users often experienced uncertainty around delivery timing, as the app lacked a real-time tracking feature to keep them informed. Additionally, making changes to food preferences at the checkout stage was inconvenient, with no clear way to edit individual items—leading to frustration and ordering errors.
Challenge
Users often experienced uncertainty around delivery timing, as the app lacked a real-time tracking feature to keep them informed. Additionally, making changes to food preferences at the checkout stage was inconvenient, with no clear way to edit individual items—leading to frustration and ordering errors.
Challenge
Users often experienced uncertainty around delivery timing, as the app lacked a real-time tracking feature to keep them informed. Additionally, making changes to food preferences at the checkout stage was inconvenient, with no clear way to edit individual items—leading to frustration and ordering errors.
Persona
Despite delivery delays and app stress, I strive to enjoy every meal as part of my independent journey.
Jing Li
Demographics
Gender: Female
Age: 18 years old
Occupation: Student
Education: College
Brief Story
Jing, a first-year international student in Canada, relies on cafeteria meals and takeout due to limited cooking skills. She prefers scheduling food orders in advance but is often frustrated by delivery delays and a stressful ordering process, highlighting her need for a more reliable and efficient meal solution.
Goal
Schedule meals ahead of time with ease and flexibility.
Ensure on-time delivery to fit within a tight routine.
Quickly place orders without stress in urgent situations.
Use an intuitive interface that reduces friction during ordering.
Fustrations
Unpredictable delivery times disrupt her planned routine.
Dependence on the app due to lack of cooking skills limits flexibility.
Complex or slow ordering process adds stress during busy moments.
Difficulty finding reliable and consistent food options within the app.
Maintaining a healthy diet while managing a busy work schedule is challenging, especially without time to cook daily.
Floyd Miles
Demographics
Gender: Male
Age: 35 years old
Occupation: Aircraft Engineer
Education: Master
Brief Story
Floyd, a busy aircraft engineer and parent, struggles to find time for meal prep due to his demanding schedule. He relies on food delivery apps to access healthy meals and seeks efficient, high-quality solutions to meet his family’s nutritional needs without compromising on convenience.
Goal
Quickly access convenient meal options during hectic workdays.
Benefit from loyalty rewards or discounts through frequent orders.
Easily reorder from favorite restaurants for consistent taste and quality.
Streamline meal decisions with personalized or curated food suggestions.
Fustrations
Lacks time to cook due to demanding work schedule.
Feels overwhelmed by too many food choices.
Frustrated by long wait times for takeout or delivery.
Struggles to identify trustworthy options quickly amidst endless listings.
Despite delivery delays and app stress, I strive to enjoy every meal as part of my independent journey.
Jing Li
Demographics
Gender: Female
Age: 18 years old
Occupation: Student
Education: College
Brief Story
Jing, a first-year international student in Canada, relies on cafeteria meals and takeout due to limited cooking skills. She prefers scheduling food orders in advance but is often frustrated by delivery delays and a stressful ordering process, highlighting her need for a more reliable and efficient meal solution.
Goal
Schedule meals ahead of time with ease and flexibility.
Ensure on-time delivery to fit within a tight routine.
Quickly place orders without stress in urgent situations.
Use an intuitive interface that reduces friction during ordering.
Fustrations
Unpredictable delivery times disrupt her planned routine.
Dependence on the app due to lack of cooking skills limits flexibility.
Complex or slow ordering process adds stress during busy moments.
Difficulty finding reliable and consistent food options within the app.
Maintaining a healthy diet while managing a busy work schedule is challenging, especially without time to cook daily.
Floyd Miles
Demographics
Gender: Male
Age: 35 years old
Occupation: Aircraft Engineer
Education: Master
Brief Story
Floyd, a busy aircraft engineer and parent, struggles to find time for meal prep due to his demanding schedule. He relies on food delivery apps to access healthy meals and seeks efficient, high-quality solutions to meet his family’s nutritional needs without compromising on convenience.
Goal
Quickly access convenient meal options during hectic workdays.
Benefit from loyalty rewards or discounts through frequent orders.
Easily reorder from favorite restaurants for consistent taste and quality.
Streamline meal decisions with personalized or curated food suggestions.
Fustrations
Lacks time to cook due to demanding work schedule.
Feels overwhelmed by too many food choices.
Frustrated by long wait times for takeout or delivery.
Struggles to identify trustworthy options quickly amidst endless listings.
Despite delivery delays and app stress, I strive to enjoy every meal as part of my independent journey.
Jing Li
Demographics
Gender: Female
Age: 18 years old
Occupation: Student
Education: College
Brief Story
Jing, a first-year international student in Canada, relies on cafeteria meals and takeout due to limited cooking skills. She prefers scheduling food orders in advance but is often frustrated by delivery delays and a stressful ordering process, highlighting her need for a more reliable and efficient meal solution.
Goal
Schedule meals ahead of time with ease and flexibility.
Ensure on-time delivery to fit within a tight routine.
Quickly place orders without stress in urgent situations.
Use an intuitive interface that reduces friction during ordering.
Fustrations
Unpredictable delivery times disrupt her planned routine.
Dependence on the app due to lack of cooking skills limits flexibility.
Complex or slow ordering process adds stress during busy moments.
Difficulty finding reliable and consistent food options within the app.
Despite delivery delays and app stress, I strive to enjoy every meal as part of my independent journey.
Jing Li
Demographics
Gender: Female
Age: 18 years old
Occupation: Student
Education: College
Brief Story
Jing, a first-year international student in Canada, relies on cafeteria meals and takeout due to limited cooking skills. She prefers scheduling food orders in advance but is often frustrated by delivery delays and a stressful ordering process, highlighting her need for a more reliable and efficient meal solution.
Goal
Schedule meals ahead of time with ease and flexibility.
Ensure on-time delivery to fit within a tight routine.
Quickly place orders without stress in urgent situations.
Use an intuitive interface that reduces friction during ordering.
Fustrations
Unpredictable delivery times disrupt her planned routine.
Dependence on the app due to lack of cooking skills limits flexibility.
Complex or slow ordering process adds stress during busy moments.
Difficulty finding reliable and consistent food options within the app.
Maintaining a healthy diet while managing a busy work schedule is challenging, especially without time to cook daily.
Floyd Miles
Demographics
Gender: Male
Age: 35 years old
Occupation: Aircraft Engineer
Education: Master
Brief Story
Floyd, a busy aircraft engineer and parent, struggles to find time for meal prep due to his demanding schedule. He relies on food delivery apps to access healthy meals and seeks efficient, high-quality solutions to meet his family’s nutritional needs without compromising on convenience.
Goal
Quickly access convenient meal options during hectic workdays.
Benefit from loyalty rewards or discounts through frequent orders.
Easily reorder from favorite restaurants for consistent taste and quality.
Streamline meal decisions with personalized or curated food suggestions.
Fustrations
Lacks time to cook due to demanding work schedule.
Feels overwhelmed by too many food choices.
Frustrated by long wait times for takeout or delivery.
Struggles to identify trustworthy options quickly amidst endless listings.
Maintaining a healthy diet while managing a busy work schedule is challenging, especially without time to cook daily.
Floyd Miles
Demographics
Gender: Male
Age: 35 years old
Occupation: Aircraft Engineer
Education: Master
Brief Story
Floyd, a busy aircraft engineer and parent, struggles to find time for meal prep due to his demanding schedule. He relies on food delivery apps to access healthy meals and seeks efficient, high-quality solutions to meet his family’s nutritional needs without compromising on convenience.
Goal
Quickly access convenient meal options during hectic workdays.
Benefit from loyalty rewards or discounts through frequent orders.
Easily reorder from favorite restaurants for consistent taste and quality.
Streamline meal decisions with personalized or curated food suggestions.
Fustrations
Lacks time to cook due to demanding work schedule.
Feels overwhelmed by too many food choices.
Frustrated by long wait times for takeout or delivery.
Struggles to identify trustworthy options quickly amidst endless listings.
User Journey Map
The software includes a wide range of functions, making it challenging for users to learn how to navigate it. For instance, the filter function for sorting members is particularly complex, with more than 10 options available simultaneously. This not only takes up a significant portion of the screen each time users access the member page but also makes the function inconvenient to use.
User Journey Map
The software includes a wide range of functions, making it challenging for users to learn how to navigate it. For instance, the filter function for sorting members is particularly complex, with more than 10 options available simultaneously. This not only takes up a significant portion of the screen each time users access the member page but also makes the function inconvenient to use.
User Journey Map
The software includes a wide range of functions, making it challenging for users to learn how to navigate it. For instance, the filter function for sorting members is particularly complex, with more than 10 options available simultaneously. This not only takes up a significant portion of the screen each time users access the member page but also makes the function inconvenient to use.
Low-Fi Prototype
Building on the user flows, I created a low-fidelity prototype that specifically targeted the goals identified in the personas. This prototype was employed in user testing to gather insights and inform further product improvements.
Low-Fi Prototype
Building on the user flows, I created a low-fidelity prototype that specifically targeted the goals identified in the personas. This prototype was employed in user testing to gather insights and inform further product improvements.
Low-Fi Prototype
Building on the user flows, I created a low-fidelity prototype that specifically targeted the goals identified in the personas. This prototype was employed in user testing to gather insights and inform further product improvements.
Solution
To address these pain points, we introduced a real-time tracking map that allows users to monitor their delivery status with confidence. We also added an edit function within the checkout page, enabling users to easily adjust individual items without restarting the order process. These changes made the experience more transparent, flexible, and user-friendly.
Solution
To address these pain points, we introduced a real-time tracking map that allows users to monitor their delivery status with confidence. We also added an edit function within the checkout page, enabling users to easily adjust individual items without restarting the order process. These changes made the experience more transparent, flexible, and user-friendly.
Solution
To address these pain points, we introduced a real-time tracking map that allows users to monitor their delivery status with confidence. We also added an edit function within the checkout page, enabling users to easily adjust individual items without restarting the order process. These changes made the experience more transparent, flexible, and user-friendly.
Real-Time Order Tracking for Peace of Mind
Real-Time Order Tracking for Peace of Mind
Real-Time Order Tracking for Peace of Mind
To eliminate uncertainty around delivery timing, we implemented a real-time tracking map that visually displays the order status—from preparation to on-the-way updates. This not only reassures users but also reduces the need for manual check-ins or support inquiries.
Editable Checkout for Last-Minute Flexibility
Editable Checkout for Last-Minute Flexibility
Editable Checkout for Last-Minute Flexibility
Recognizing that users may need to make changes before confirming their order, we introduced an inline edit feature for individual items directly on the checkout page. This gives users the freedom to update preferences—such as toppings, quantity, or special instructions—without having to backtrack, ensuring a smoother and more flexible ordering experience.
Hi-Fi Prototype
The final high-fidelity prototype introduced streamlined user flows for order placement and checkout. It addressed user requirements by offering both pickup and delivery options, as well as real-time order tracking.
Hi-Fi Prototype
The final high-fidelity prototype introduced streamlined user flows for order placement and checkout. It addressed user requirements by offering both pickup and delivery options, as well as real-time order tracking.
Hi-Fi Prototype
The final high-fidelity prototype introduced streamlined user flows for order placement and checkout. It addressed user requirements by offering both pickup and delivery options, as well as real-time order tracking.
